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Mastering Micro-Targeted Email Personalization: A Deep Dive into Practical Implementation
1. Choosing the Right Data Segmentation Strategies for Micro-Targeted Email Personalization a) Identifying Critical Data Points Beyond Basic Demographics To execute micro-targeted personalization effectively, start by expanding your data collection beyond basic demographics like age, gender, and location. Incorporate psychographic data such as interests, lifestyle, values, and purchase motivations. For Read more…